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Second phase of the 2008 U.S. advertising campaign

News brief


August 25, 2008

On Monday, August 25, AREVA kicks off the second phase of its 2008 U.S. ad campaign aimed at U.S. opinion leaders.

The television and online campaign features the 30-second commercial that illustrates the synergy of the group's businesses. The campaign also includes sponsorship of NPR's "Marketplace", "Anderson Cooper 360°" (CNN), and "The Big Idea" (CNBC).

The new press ad focuses on climate change and energy security, spotlighting AREVA's innovations and technologies in both CO2-free energy production, and electricity transmission and distribution.

In addition to reinforcing AREVA's leadership in its field, the ad also reminds us that the group, with more than 5,000 American employees, has a strong economic footprint in the United States.